Saturday, 5 October 2013

Rihanna - Diamonds Music Video Analysis



This shot is a very simple shot yet a very beautiful and effective shot, its all about the the lighting in this shot, because as you can see there is a bright light shinning from behind her which defines her body and her hair and gives off a really nice lens flare as well when she is out of the way of the light slightly. And this is also another video edited to be black and white.


Here is another beautiful shot of what looks like to be either a sunrise or sunset, and this is in color unlike most of the other parts of the video, and this catches the viewers attention because they are used to a black and white picture but now they changed this shot to be in color and it gains the attention and keeps the audience interested in the music video.
Water is used a lot these days from what I have watched recently its starting to become a convention within music videos, and its a very effective shot of an Arial view of her laying on top of the water and looking up at the camera emotionless, again this would look great if we could try and replicate it in our own music video. In some way this shot also gains the male gaze as she is wearing a see through dress and may cause her to be viewed as an object of desire

Andrew Goodwin's Theory Research



Thursday, 3 October 2013

The National - Graceless




In The Nationals music video they have a lot of there scenes in a swimming pool which was a good way of drawing the attention of the audience, and we want to replicate this in out video by filming underwater.






In music videos you do have a fair few that now have just a black and white video, which in my opinion is an artistic view point at a music video, because you don't have vibrant colors to attract the viewers attention, you have to have a strong performance and a creative music video and The National have done a very good job in doing this.


There is a section of the music video where they have a spud gun and are shooting fruit of a tree stump, and they use slow motion when doing this as seen by the screen shot. We want to include some slow motion shots in our music video and we will take note on how its done by watching this music video as an example.



Music Video Analysis - Charlie XCX Super Love



This occurs often in music videos, this is so the viewers know that she is the main start in the music video. And she is centralised in the shot to show her dominance in the shot. In our music video we will try and implement the star factor and centralise it round two main characters.


In this shot she has gained the male gaze with her sexual faces and dancing, which attracts the audience to the music video. We want to replicate this in our music video with another female actress.







Here in this shot we have Charlie and the lighting  used is very effective and we want to use the same type of lightning in our music video and how they have used it in this one really show off her body and creates a sexy look for her.