Monday 27 January 2014

Evaluation Question 3

3. What have you learned from your audience feedback?

The first stage of the project was thinking up the idea on what to base our music video around. Me and my partner both thought of having a woman who needs money badly and is willing to do anything to get her hands on some cash. So we thought of having a the artist pay to have sex with her. The start of the story is the artist appears at the house, gives the woman a kiss and they start to have "sex" and do drugs and alcohol with the woman actress. They have intimate scenes which are seen in the music video, by the end of the music video the female actress overdoses on pills and the actress realises after the man leaves that she has had enough of putting her body up for sale, and as she can't cope with what she has had to do she decided to end her life in the bath, as the artist leaves the house after paying her. 

Feedback for my initial ideas for my music video:

Lisha: "I like the concept of the music video, I think that it has potential and can look really good with some creative camera work".

Nikita: " You will need to make sure that the lip syncing is good as it will add to the realism of the music video".

Ms O'shea: "Within your music video you will need to make sure  you have some costumes for the music video, as it really helps with the overall mise-en-scene of the music video".

Kelly: "You will need to focus on what age you are aiming at as you will need to do research into what that age group will like to see within a music video".

Jake: "You will need to go scout some locations for this music video as you have a good concept but you need to make sure that the locations fit your genre".

Leon: "The colour correction works really well in keeping a constant look throughout your video. The themes you've used not only illustrate the song lyrics but they also help sell your artist. Overall good job!

The overall aspect I got from the feedback given for my initial ideas was that I need to take time and think about the locations and costumes being used in my music video, as they will add to the mise-en-scene of the music video. Another key aspect that my artist must get right is to have flawless lip syncing as I will loose marks for poor lip syncing. 
I then therefore put more time and effort into these aspects so we found the location which was my friends house, and was perfect for the scene as it looked like a show house and gave the video a professional look. We changed where we were going to film as a result of this, a change which worked out for the better in my opinion.

Feedback for my Rough Cut by my peers and teachers:


Music video feedback after watching my rough cut for the very first time.



After receiving my feedback from my rough cut, I had to clean up some minor errors that my peers and teachers pointed out, I got rid of the red tint to one of my shots as it didn't fit with my music video as no other shots had a red tint and so it looked out of place within my music video, I also got rid of the text that was on the shot for the same reason as the red tint effect. I used other footage to replace the irrelevant shots that where there before of the cigarettes and the ash tray, and used either the base layer of the artist singing or used shots when the artist and the female actress are being intimate together. I edited certain shots so they were more zoomed in so you could see the intense scenes that the artist was having with the female actress. I refined the lip syncing with the audio track of the song by aligning the audio and video track so that the lip syncing was in time with the music, which was a fairly simple task to do. For my final version I used colour grading on the entire music video, so that it was different from other music videos that were created. We made sure the costumes would fit the genre, especially for the female actress as she wore fish net tights, high heels and a revealing top which added to the realism of the narrative within the music video, the male artist wore a black shirt and jeans as he is dressed more casual.

Class Feedback on my Digipak and Magazine Advert:



Here are my digipak designs I created



As you can see above I started to make my digipak and then after feedback from my peers and teachers I decided to change it completely, a decision I now think was the best option for my artist. After talking with my teacher she said that "most R&B music videos have the artist all over there digipaks and magazine adverts", which after much research was true, and so I decided to change the design and start fro scratch once again. Most of my peers also mentioned that they didn't really like the overall look of the previous digipak design and after asking more people they agreed with my peers and that reinforced my decision to change the design.

Final Version of Everything- Class feedback and teacher feedback


Lisha: This is so good George!! You have a variety of shots and this definitely works well with your genre. I would say that you should reduce the colour correction, only because it takes away from the RGB split you have and I prefer that to the color correction. But this is still amazing. :).

Kelly: I love the way the footage appears on the beat. Your lip sync is also really good, you surprised me! You also have such a variety of shots that really bring the narrative together. 


Alisha: You have done a great job portraying the story line across. The lip sync is on point with the video which provides to be really effective. The variety of shots used is amazing, as you incorporate all different angles helping bringing the narrative of the video together. Overall, I think it’s a brilliant video put together in keeping with the genre.


Luke: I really like the colour grading that was used it really gives it a distinct look to your music video and I think it looks good!


Nicole: okay, I think the video is really good! I like the colour correction, the lip syncing looks perfect and you've used a variety of different camera shots. I dunno what it's called but if you watch at 1:42, I love the way you've edited it. I don't know all of the technical terminology haha. It's a great music video!

Overall Opinions of My Music Video (Final Version)
People that i showed the music video too all said that they really liked the visuals, so the cmaera work and the realism of the artist and the actress, which was a few of the key aspects which i wanted to focus on as it would really aid me in my final music video. Some people understood the storyline after watching the music video, some people had to be explained the storyline, and this is kind of what i wanted to happen, I like that it has some mystery behind the music video, It kept the audience guessing what it was exactly about and that was a good way for them to stay engaged with the video.

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