Digipak

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Digipak Changes

After much deliberation I have decided to change the style of the digipak as after much feedback from my peers, they think that I should feature more within the digipak, after careful consideration it is more appropriate if I am shown more as most digipaks have the artist on the front of the album, and this is what i intend to do, I have started on the front panel of the digipak, and I have gathered my inspiration from Jason Derulos album cover, I have implemented some elements from his front panel. Jason Deurlos album uses some lens flares to a small degree and so I would like to implement that In my front panel, by using lens flare it draws the attention of the consumer, and gives the album a professional look, but I need to be careful not to overuse the lens flare as it can become tacky if overused. Also I have slightly mimicked Jason's pose, but I am not fully looking to one side I am facing forward but just looking away from the camera lens, this gives me a more mysterious look.

Digipak Draft

Here is my draft of my digipak, which is still a work in progress, but the final version will be completed by next week.
As you can see I have gone for a white and red theme, the white is meant to represent purity and good, while the red color is a representation of Love, and pain, which are very much apparent within our music video. On the front cover of the we have 2 red dice, these both were taken by myself and were used for the front cover as I thought it was a great shot with the depth and field, and the dice has white and red colors on it and so goes nicely with my color scheme that I have chosen. I then did a red border for the front and back panel, so the images within that panel stand out more for the person looking at it.
The inside panels will contain images of the artist and the actress, plus on the inside of of the digipak there will be comments about the album from the main singer, which will give the album a nice authentic look to it.
The album is meant to represent a big hot shot gambler, and so this needs to be represented within the digipak I have been creating.
I have had a fair bit of experience using photoshop and so this task was not to bad to do, the only difficult part was deciding the color scheme and what images I should use for the album cover, not to mention the amount of different fonts I had to choose from, but after selecting the necessary elements for the digipak I found it easier to put it all together.
I also believe that after doing the digipak I will find it much easier to design and create the magazine advert as I have a basis to work from.

Chris Cunningham

Chris Cunningham is a British video artist. He was born in Reading, Berkshire in 1970 and grew up in Lakenheath, Suffolk.
Cunningham has primarily directed music videos for ambient music and IDM groups such as Autechre and Aphex Twin. He has also created art installations and directed short movies. He was approached to direct a movie version of the cyberpunk novel Neuromancer, but nothing came of early discussions. In the 2000s, Cunningham began doing music production work. He has also designed album artwork for a variety of musicians.

The reason why I chose to research Chris Cunningham was because, he directed the music video we gained inspiration from, The Weeknd, Wicked Games, and so I thought it would be appropriate that I use Chris as my research.

                             Videography

• "Second Bad Vilbel" (1996) video for Autechre
• "Back With The Killer Again" (1996) video for The Auteurs
• "Light Aircraft on Fire" (1996) video for The Auteurs
• "Fighting Fit" (1996) video for Gene
• "Another Day" (1996) video for Lodestar
• "Space Junkie" (1996) video for Holy Barbarians
• "36 Degrees" (1996) video for Placebo
• "Personally" (1997) video for 12 Rounds
• "Jesus Coming in for the Kill" (1997) video for Life's Addiction
• "The Next Big Thing" (1997) video for Jesus Jones
• "Tranquillizer" (1997) video for Geneva
• "No More Talk" (1997) video for Dubstar
• "Something to Say" (1997) video for Jocasta
• "Come to Daddy" (1997) video for Aphex Twin
• "Sport is Free" (1997) - commercial for ITV
• "Fetish" (1998) - commercial for NUS
• "Clip Clop" (1998) commercial for XFM London
• "Only You" (1998) video for Portishead
• "Frozen" (1998) video for Madonna
• "Come On My Selector" (1998) video for Squarepusher
• "Engine" (1999) commercial for Nissan. Featuring music by Boards of Canada
• "All Is Full of Love" (1999) video for Björk
• "Windowlicker" (1999) video for Aphex Twin
• "Afrika Shox" (1999) video for Leftfield and Afrika Bambaataa
• "Mental Wealth" (1999) commercial for Sony PlayStation
• "Photocopier" (unreleased) commercial for Levi's
• "Flex" (2000) video installation. Featuring music by Aphex Twin
• "Monkey Drummer" (2001) video installation. Featuring "Mt Saint Michel + Saint Michaels mount" from Aphex Twin's album Drukqs
• "Up and Down" (2002) - commercial for Levi's
• "Photo Messaging" (2003) commercial for Orange
• "Rubber Johnny" (2005) featuring "Afx237 V7" from Aphex Twin's album Drukqs
• "Sheena Is a Parasite" (2006) video for The Horrors
• "Gucci Flora" (2009) commercial for Gucci Perfume
• "New York Is Killing Me (Chris Cunningham Remix)" (2010) video for Gil Scott-Heron
• "Jaqapparatus 1" (2012) robotic art installation performance for Audi City London.
• "Wicked Games" (2012) The Weeknd

Chris directed a Gucci commercial in 2009 and this was the final result for the commercial. The stunning video has very bright and vibrant colours and really stands out from other perfume commercials, the use of optical flares really helps with the effect. Also the lighting used in the commercial makes the actress look like an angel.

This is due to the fact that they have a backlight which gives the actress a golden outline on her hair, which personifies that she is like an angel, and makes you believe that she is an actual angel.

Magazine Advert

• Release date
• Reviews
• Name of the artist
• Name of album
• Website
• Producer 
• Logo of record label
• Album of the year
• Information on the album 
• Bonus track
• Facebook and Twitter account
• FeaturingThe hit album
• QR Code
• Available at iTunes and logo, Amazon, Logo
• Colour schema links with the digipak

Album Cover Analysis Of The Clash London Calling

Genre Moodboard

This mood board shows all of the conventions of our music video, that appeals to out target audience which are teenagers. As you can see on the mood board we have many different types of images, we have drugs and alcohol, which is an ever more occurring element in the youth of today, and in my opinion teenagers will have a understanding about drugs and will think that its cool, furthermore in my music video we show the side effects of taking drugs and eventually show the serious side of taking it, so as well as having a music video that appeals to our target market we are also teaching them a valuable life lesson about not to tatke drugs and try and avoid them.

Filming Progression

Today I was using the green screen to film my base scene which is me singing directly into the camera, and I then I edited some of the scenes, by keying out the green screen.

 Here is the green screen I used to film with, I rolled the green material out on the floor so I could use 3D editing of I wanted. I had to make sure that the lighting was perfect so when keying out the green screen becomes easier and more accurate.

This is the before and after editing of the green screen.

Example 1:



Example 2:

Photo shoot Images

Artist Website Analysis of The Weeknd

As you can see The Weeknds website is very simple and effective, you have these interactive boxes on the website which when hovered over with the mouse cursor give you the name of what section you are selecting, for example if your mouse cursor hovered over the central image it will change the picture to something saying Fans, ect. Also at the top of the website we have Kiss Land in neon writing which attracts the audiences attention, and this is the name of the Weeknds new album, this is a very cheap and effective way to market themselves and there album in one place. As I said before the website is very simple yet effective, the use of colors on the website really stand out, the neon colors against the plain black background make the title pop out at the audience, plus the font style used for the album name really makes the audience look at it.

As you can see at the bottom of the website you have many tabs to click on, you have many of the other social networking websites to select if you want to keep up to date with the Weeknd, you have the shop where you can purchase the Weeknd clothing, you also have a link to there iTunes library, you can also sign up to a newsletter which regularly updates the users of upcoming events and new songs being released by The Weeknd.