Further Audience Analysis

1) How would you describe the target audience for this kind of music? Is there a core and secondary audience? 

I would describe that the target audience for this kind of music would be, basically teenagers and maybe slightly older, people in there early twenties could appreciate the song lyrics and the artwork that goes with the song. Our core audience is young people, as I said (17-23) and some of the people within this age range have some type of relation to the song and its visuals, such as drug taking, which has become an ever more increasing trend in young people.

2) How would you describe the tastes and attitudes of the target audience? What other do are they like to consume?

I would describe my audience to be very much transparent as in they will change to whatever the trend is at that time. Which is a good thing for our music video, because this means we can kind of mould our audience to like the music video. Our audience will like the mainstream type of music, such as Drake and Rihanna, and so people would appeal to this type of music genre.

3) Outline there media consumption profile?

The target audience would consume many different types of of media, ranging from Radio to TV. The target audience would consume modern magazines, such as OK magazine and magazines that reveal celebrity life and in trend fashion. The radio stations that our audience may listen to are KissFM and CapitalFM and so on, these radio stations play very much mainstream music, and our audience likes the mainstream type of music. The type of TV shows that people watch are mainly TV dramas like Hollyoaks, Eastenders, Misfts and Skins, these are just to name a few.

4) What function does this kind of music serve to the audience (Uses and Gratification's Theory)?

In our music video there is sexual stimulation, this is shown when we have a dance pole and our female actress sexualy walks around the pole in her revealing clothing, this would cause gaze, mainly for the male gaze because we have an attractive woman. It also causes relaxation, this is because the song used is very mellow and therapeutic and causes the audience to relax, and when you associate drugs with a song you think of a slow song that has a low key, which this one is.