Audience Theory

Shot List Of Our Music Video

Album Cover Test

I have made an album cover for our star, this is just to see what people think of it, a few more will be made so I can see which one our target audience will like the most.

Our Record Label Republic Records

Republic Records is a Universal Music Group (UMG) record label, originally founded as Cheese Factory Records. After Motown Records was separated from Universal Motown Records which caused theUniversal Motown Republic Group to be shutdown, the label was temporarily reincarnated as Universal Republic Records, until it was re-activated a year later.

The label focuses on mainstream and urban music,for example from artists including: Kelly Rowland, Austin Mahone, Nelly, Lil Wayne, Drake, Busta Rhymes, Amy Winehouse estate,Ariana Grande, Nicki Minaj, Akon, Enrique Iglesias, Jessie J and The Weeknd. Successful country artists include Taylor Swift and Florida Georgia Line.

Since Universal Republic Records' shutdown, Republic Records has been a stand-alone label under UMG and is one of the group's premier labels, with Interscope Records and Island Records.

The label's main offices are located in New York City, New York, United States, other offices are located at the Interscope Geffen A&M building in Santa Monica, California, U.S..

According to Mediabase, Republic Records was 2012's top charting U.S. label.

Star Image Transformation - Madonna

Uses and Gratifications Theory

Uses and Gratifications Theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. Diverging from other media effect theories that question "what do media do to people?", UGT focuses on "what do people do with media?"

This Communication theory is positivistic in its approach, based in the socio-psychological communication tradition, and focuses on communication at the mass media scale. The driving question of UGT is: Why do people use media and what do they use them for? UGT discusses how users deliberately choose media that will satisfy given needs and allow one to enhance knowledge, relaxation, social interactions/companionship, diversion, or escape.

It assumes that audience members are not passive consumers of media. Rather, the audience has power over their media consumption and assumes an active role in interpreting and integrating media into their own lives. Unlike other theoretical perspectives, UGT holds that audiences are responsible for choosing media to meet their desires and needs to achieve gratification. This theory would then imply that the media compete against other information sources for viewers' gratification.

UGT has a heuristic value today because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed."

Audience Analysis Research

For my music video we tried to aim our music video at the young audience so ages between 16 and above, depending on what they enjoy, because our music video involves drugs and sexual scenes and so some of the viewers may not like watching it but, the younger audience may have more interest in the music video, this is because the younger generation are more exposed to the drugs and sex than ever before and so by making a video involving these aspects, people will enjoy the music video more, plus our music video has got a mysterious story line and so people will need to concentrate and analyse the video to understand the music video fully.

The reason I decided to do a music video like this one is because, people my age or above may have a better understanding in the concept of the music videos narrative, this is because people are age have an intrest in drugs and sex, because we hear a lot about it in school and from the media and so people will want to find out more. Our music video is a way of showing the youth of today how bad drugs can be, we this illustrate this by showing the main star overdosing from drugs, and maybe this message we are trying to portray from the music video will make people think twice before taking illegal drugs.